This Monday, Forbes released their annual list of the world’s richest women. New arrivals included Whitney Herd, the matchmaking CEO of Bumble, and video game mogul Keiko Erikawa. However, despite the prestigious list featuring incredibly wealthy people like Alice Walton and MacKenzie Scott, the number one spot went to Gary Vee’s mother, Tamara Vaynerchuk who increased her net worth to $74 billion after finally breaking his swear jar.
“It simply couldn’t hold any more,” Vaynerchuk told Hard Money. “We had converted another massive silo in Zurich to accommodate his deposits, but at a certain point you have to just cash out.”
Vaynerchuck started charging her son for swear words 36 years ago, when he was nine years old. “People might find this surprising, but Gary actually swears a lot less now than when he was a child,” she explained. “As a young boy, he could only communicate using curse words, and you would have to listen carefully to his cadence, and hand gestures to figure out what he meant. We knew something had to be done, so we tried a swear jar. That ended up being a great idea, because even at a young age, Gary was very driven when it came to money.”
“I hated taking a fucking loss!” Gary told his fans in a recent blog post. “That shitty swear jar really taught me the fucking value words have and I cut my swearing way down. My mother is an amazing fucking woman!”
For Tamara Vaynerchuk, a woman who grew up in Soviet Russia in the 50s and 60s, it’s been a long journey to the top, but one she wouldn’t trade for anything.